Football Marketing – Inside World Football

DAZN sub-licenses 2025 Club World Cup TV rights to Globo in Brazil

Paul Nicholson — Fri, 25 Apr 2025 01:39:46 +0000

April 24 – Brazilian broadcaster Globo has partnered with streaming platform DAZN to broadcast the inaugural edition of the new Club World Cup.

The tournament is scheduled to take place from June 14 to July 13 in the United States and will feature four Brazilian clubs: Botafogo, Flamengo, Fluminense, and Palmeiras.

The coverage of Globo, Brazil’s largest broadcaster and behemoth in the TV industry, will include all matches involving Brazilian teams,

Chelsea enter multi-year deal with Ticketmaster as Official Partner

Andy Elliott — Thu, 24 Apr 2025 10:20:28 +0000

April 24 – Chelsea have announced a new multi-year agreement with Ticketmaster, confirming the global operator as the club’s Official Ticketing Partner.

The partnership will see Ticketmaster roll out its digital ticketing technology at Stamford Bridge from the 2025-26 season, as Chelsea look to modernise matchday operations and reduce fraudulent resales.

The deal, which holds an undisclosed length and valuation, is designed to offer fans a more seamless and secure experience,

AS Monaco extend partnership with fashion label Vicomte A.

Andy Elliott — Thu, 24 Apr 2025 09:30:33 +0000

April 24 – AS Monaco have extended their partnership with French fashion label Vicomte A. until 2027, as the Principality club continues to build one of the most expansive sponsorship rosters in European football.

The renewal will see Vicomte A. remain Monaco’s official formalwear partner for a further two seasons, supplying clothing for players, staff and club executives. The brand will retain visibility at Stade Louis-II and across Monaco’s digital platforms,

Paris Saint-Germain extend Visit Rwanda deal while penning new Novotel agreement

Andy Elliott — Thu, 24 Apr 2025 08:35:20 +0000

April 24 – Paris Saint-Germain, who recently lifted their 13th Ligue 1 title and are enjoying a successful campaign in the UEFA Champions League, have extended a lucrative sponsorship agreement with Visit Rwanda and added Novotel to their commercial portfolio.

Visit Rwanda was launched in 2019 to combine tourism with grassroots sport development. Branding features around PSG’s home ground, Parc des Princes, as well as on matchday assets, club content, and fan engagement campaigns.

Two Circles to pursue sleeve sponsorship deal for WSL

Andy Elliott — Thu, 24 Apr 2025 08:28:53 +0000

April 24 – Football jerseys represent prime advertising real estate in the sports marketing world, prompting England’s Women’s Professional Leagues Limited (WPLL) to enlist Two Circles, an international sports and entertainment firm, to secure a principal sleeve sponsor for the Women’s Super League (WSL).

As the exclusive sponsorship agency, Two Circles will be responsible for identifying and securing various partners for both the WSL and Women’s Championship through to the end of the 2028-29 season.

Channel 5 agrees DAZN sublicence to offer free-to-air CWC matches

Andy Elliott — Thu, 24 Apr 2025 08:18:22 +0000

April 24 – FIFA has secured a crucial broadcasting agreement for one of its key TV markets as Channel 5 reached a sublicensing deal with global rights holder DAZN to broadcast the FIFA Club World Cup (CWC) this summer in the United Kingdom.

Channel 5 will show 23 of the 63 matches, including 15 group games, four round of 16 matches, two quarter-finals, one semi-final, and the final. The remaining matches will be available exclusively on the DAZN platform and free globally via the DAZN app.

LA Galaxy looks to the Lakers as stars start to align

Paul Nicholson — Wed, 23 Apr 2025 04:18:08 +0000

April 22 – Two Los Angeles clubs, the National Basketball Association’s (NBA) Los Angeles Lakers and Major League Soccer’s (MLS) LA Galaxy, have paired up to merge football and basketball ahead of the NBA playoffs in a cross-sport collaboration.

The defending MLS Cup champions have released a social media post featuring former German international Marco Reus wearing the legendary #24 jersey worn by Kobe Bryant, creating an immediate emotional connection with fans of both sports.

Booted or benched? Lineker will still have a cameo role to play

Paul Nicholson — Wed, 23 Apr 2025 03:33:02 +0000

April 22 – BBC host and football legend Gary Lineker is just weeks away from stepping down from Match of the Day (MOTD), after 26 years at the helm of the iconic highlights show. True to form, he’s not leaving quietly.

In an interview with Amol Rajan, Lineker suggested that the decision to move on was largely driven by the BBC, which may be looking to refresh one of its most recognisable television faces.

Dortmund steps up push into Vietnam with Kobler regional renewal

Paul Nicholson — Wed, 23 Apr 2025 03:21:41 +0000

April 23 – Borussia Dortmund have renewed their partnership with Vietnamese firm Kobler through the 2025/26 season, extending a regional agreement that has become central to the Bundesliga club’s Southeast Asia commercial strategy.

The quartz flooring brand – which became Dortmund’s first official partner in Vietnam in early 2024 — will continue to align itself with BVB’s powerful global image as the club builds fan engagement and visibility in one of Asia’s fastest-growing football markets.

Macedonian FA makes room for Hilton sponsorship deal

Paul Nicholson — Wed, 23 Apr 2025 03:10:37 +0000

April 23 – The North Macedonian Football Federation (FFM) has signed a partnership agreement with hotel chain DoubleTree by Hilton.

“The Football Federation of Macedonia and DoubleTree by Hilton – Skopje have formalized their new partnership, which represents a significant step in improving the conditions and support for the Macedonian national football teams,” said an FFM statement.

“This partnership is another confirmation of the value and reputation of the FFM, but also of the desire of world brands to be part of the football family of Macedonia.

AC Milan launch junior camps in Central Europe

Andy Elliott — Tue, 22 Apr 2025 09:59:34 +0000

April 22 – AC Milan have taken another step in their international grassroots strategy with the launch of two Milan Junior Camps in Central Europe this July — in Prague (14–18 July) and Rovinka, Slovakia (21–25 July).

Delivered in partnership with Czech development specialists Moderní fotbal s.r.o., the camps target boys and girls aged 5 to 17 and will be led by official AC Milan youth coaches. Alongside technical training, the programme emphasises physical and mental well-being and reflects the club’s values-based development model.

The post AC Milan launch junior camps in Central Europe appeared first on Inside World Football.

São Paulo end sponsorship deal with Viva Sorte following Superbet conflict

Andy Elliott — Tue, 22 Apr 2025 08:54:00 +0000

April 22 – Brazilian club São Paulo have announced the termination of their sponsorship agreement with Viva Sorte following a conflict of interest with the club’s title sponsor Superbet.

The conflict arose when Viva Sorte launched its own sports betting platform, breaching the exclusivity agreement São Paulo have with Superbet within the betting sector.

The Viva Sorte brand, which was featured on the club’s jerseys as “Viva Tricolor,” did not appear during Sunday’s San–São Derby against Santos.

Adidas releases “La Vida Tropical” F50 boot in ode to Miami

Andy Elliott — Tue, 22 Apr 2025 07:35:32 +0000

April 22 – While most 37-year-olds are shopping for sensible footwear, Lionel Messi’s feet remain one of the world’s most valuable real estate investments.

Adidas has doubled down on its star athlete’s twinkle toed dribbling with the release of its latest F50 boot – the eye-popping “La Vida Tropical” edition.

The Miami-inspired kicks made their grand entrance during Inter Miami’s 1-0 victory over Columbus Crew last weekend. Ironically, Messi himself didn’t score the winning goal – proof that even magical boots don’t always come up with the desired result.

BFU to uplift financial literacy of youth players

Andy Elliott — Mon, 21 Apr 2025 22:00:41 +0000

April 22 – The Bulgarian Football Union (BFU) has signed a tripartite agreement with the Junior Achievement Bulgaria Foundation (JA) and the Association for Production, Storage and Trading of Electricity (APSTE) to increase the financial literacy and entrepreneurial skills of junior and youth national football teams.

The pilot project envisages a series of training courses that will help young football players successfully cope with the challenges of professional sport and help them prepare for sustainable lives after football.

MLS bets on Kitman Labs partnership to modernise player development

Andy Elliott — Thu, 17 Apr 2025 10:13:42 +0000

April 17 – Major League Soccer has deepened its relationship with performance intelligence firm Kitman Labs in a move that could help stitch together a more coherent player development pathway across the United States and Canada — from academy level through to the first team.

The expanded partnership now spans MLS, MLS NEXT Pro, and MLS NEXT, unifying operations and player data across all three tiers under a single digital platform.

PSG extend Visit Rwanda deal despite growing concerns

Andy Elliott — Thu, 17 Apr 2025 10:10:18 +0000

April 17 – Paris Saint-Germain (PSG) and Visit Rwanda have extended their partnership until 2028 despite growing concern over the actions of Paul Kagame’s regime.

On Wednesday, the French champions said they had renewed their sponsorship deal with the tourism-focused arm of the Rwanda Development Board (RDB) which has partnered with PSG since 2019.

Jean-Guy Afrika, CEO of the RDB, highlighted the partnership’s impact, stating: “This collaboration has contributed significantly to positioning Rwanda as a beacon for talent,