March 12 – Dutch giants in football and beer have struck a deal that will see the Heineken brand become the official pouring partner of AFC Ajax, the four-times European Cup winner for the next 10 years.
March 12 – The North Macedonian Football Federation (FFM) has signed a sponsorship agreement with Grand Auto – the official dealership for motor brands Ford, Hyundai, MG Motor and Chery for North Macedonia.
March 12 – Gaining traction in the crowded Chicago sports market is always a challenge, however, the Chicago Stars Football Club of the National Women’s Soccer League (NWSL) have come up with a novel way of turning heads in the Windy City.
March 11 – Australian broadcaster SBS Sports has just secured the free-to-air rights for the 2025 Major League Soccer (MLS) season. Under this agreement SBS will air a featured match under the banner of Sunday Night Soccer every Monday morning.
March 11 – Serie A giants Juventus have previously spent time conquering European and Italian football, and they have now set their sights on the moon after announcing a partnership with Lunar Outpost, an aerospace company focused on space mobility and sustainability.
March 11 – The Romanian Football Federation (FRF) has signed a new sponsorship agreement with official partner 5 to go which will run until 2031.
March 10 – Premier League Liverpool have secured a major commercial boost by reuniting with Adidas in a kit deal reportedly worth at least £60 million per year.
March 10 – Following in the steps of ‘All or Nothing’, Amazon Prime has just released ‘For the Win: NWSL’, the first docuseries devoted to the National Women’s Soccer League, and the story of the 2024 play-offs.
March 7 – Toyota Canada has joined forces with the Northern Super League (NSL) as its exclusive automotive partner, taking a huge step in supporting the growth of women’s soccer in the region.
March 7 – The Ghana Football Association (GFA) has renewed its partnership with Decathlon Ghana, reaffirming a collaboration that has been a steady pillar of support for football development in the country over the past four years.
March 6 – Manchester City have announced a partnership with Radisson Hotel Group to develop a new 401-room hotel at the Etihad Campus, set to open in late 2026.
March 5 – West Ham United players are trading football boots for forks in a new content series, Hotspots, created in tandem with longstanding parter Lyca Mobile. The series takes Hammers players off the pitch and into London’s hidden culinary gems, showcasing the city’s diverse cultures while celebrating the club’s deep ties to the East End.
March 4 – The Asian Football Confederation (AFC) World Cup qualifying competition has gained a new backer, with food delivery giant Keeta signing on as an Official Global Supporter.
March 4 – The Turkish Football Federation (TFF) has signed a deal with local company Zeno Grup Optik (ZGO), which will see Reacher, an eyewear brand under the ZGO umbrella, become the official supply sponsor of the TFF’s national teams for two years.
March 4 – Although Al Ahly SC consistently top the charts in Egypt and throughout the African region – as demonstrated by their 44 Egyptian Premier League and 12 CAF Champions League titles – European sponsorship has been challenging to attract, until now.