Sponsorship – Inside World Football

AS Monaco extend partnership with fashion label Vicomte A.

Andy Elliott — Thu, 24 Apr 2025 09:30:33 +0000

April 24 – AS Monaco have extended their partnership with French fashion label Vicomte A. until 2027, as the Principality club continues to build one of the most expansive sponsorship rosters in European football.

The renewal will see Vicomte A. remain Monaco’s official formalwear partner for a further two seasons, supplying clothing for players, staff and club executives. The brand will retain visibility at Stade Louis-II and across Monaco’s digital platforms,

Dortmund steps up push into Vietnam with Kobler regional renewal

Paul Nicholson — Wed, 23 Apr 2025 03:21:41 +0000

April 23 – Borussia Dortmund have renewed their partnership with Vietnamese firm Kobler through the 2025/26 season, extending a regional agreement that has become central to the Bundesliga club’s Southeast Asia commercial strategy.

The quartz flooring brand – which became Dortmund’s first official partner in Vietnam in early 2024 — will continue to align itself with BVB’s powerful global image as the club builds fan engagement and visibility in one of Asia’s fastest-growing football markets.

Macedonian FA makes room for Hilton sponsorship deal

Paul Nicholson — Wed, 23 Apr 2025 03:10:37 +0000

April 23 – The North Macedonian Football Federation (FFM) has signed a partnership agreement with hotel chain DoubleTree by Hilton.

“The Football Federation of Macedonia and DoubleTree by Hilton – Skopje have formalized their new partnership, which represents a significant step in improving the conditions and support for the Macedonian national football teams,” said an FFM statement.

“This partnership is another confirmation of the value and reputation of the FFM, but also of the desire of world brands to be part of the football family of Macedonia.

PSG extend Visit Rwanda deal despite growing concerns

Andy Elliott — Thu, 17 Apr 2025 10:10:18 +0000

April 17 – Paris Saint-Germain (PSG) and Visit Rwanda have extended their partnership until 2028 despite growing concern over the actions of Paul Kagame’s regime.

On Wednesday, the French champions said they had renewed their sponsorship deal with the tourism-focused arm of the Rwanda Development Board (RDB) which has partnered with PSG since 2019.

Jean-Guy Afrika, CEO of the RDB, highlighted the partnership’s impact, stating: “This collaboration has contributed significantly to positioning Rwanda as a beacon for talent,

Levski Sofia announce two-year NostroLux deal

Andy Elliott — Thu, 17 Apr 2025 08:45:06 +0000

April 17 – Bulgaria’s Levski Sofia has signed a two-year sponsorship agreement with the online retail company NostroLux. The agreement will come into effect in August this year, when the new season starts in Bulgaria.

According to the contract, NostroLux, through its website Nostro.bg, becomes the general sponsor of Levski’s Academy. The logo of Levski’s new sponsor will be placed on the kits of the Under 14-Under 17 Levski teams.

“PFC Levski is proud to announce that nostro.bg is the new general sponsor of Levski Academy.

The post Levski Sofia announce two-year NostroLux deal appeared first on Inside World Football.

Barcelona to go “Sicko Mode” with Travis Scott

Andy Elliott — Thu, 17 Apr 2025 08:10:34 +0000

April 17 – FC Barcelona’s sponsorship with music streaming giant Spotify continues to blend football with music, with the upcoming El Clasico against Real Madrid on May 11 seeing the club feature Travis Scott branding on their iconic Blaugrana shirt.

The limited-edition jersey will replace the standard Spotify logo with elements connected to the American rap superstar, creating the marketing synergy that connects global music with world football. While the final design remains undecided,

Union Berlin promise football that puts you to sleep

Andy Elliott — Thu, 17 Apr 2025 07:48:06 +0000

April 17 – FC Union Berlin’s main sponsor HomeToGo has dreamed up a novel way for supporters to spend more time at their beloved Stadion An der Alten Försterei – by letting them literally spend the night there.

Dubbed “Stadionnächte by HomeToGo,” this unique promotion will allow selected fans to enjoy pitch-side accommodation during two special weekends in May.

The campaign cleverly connects HomeToGo’s core business of vacation rentals with the growing market for football tourism.

North Macedonia fuels its youth programmes with Vitaminka Prilep deal

Paul Nicholson — Wed, 16 Apr 2025 00:32:06 +0000

April 16 – The Football Federation of North Macedonia has signed a sponsorship agreement with Vitaminka Prilep, one of the country’s largest food companies.

“The collaboration represents the connection of our football with a company that has been an integral part of the lives of several generations,” said an FFM statement.

Vitaminka will provide financial support to FFM for youth football and the Children’s League, with a focus on youth development and promoting a healthy lifestyle.

PepsiCo renews UEFA Women’s Football sponsorship to 2030

Paul Nicholson — Wed, 09 Apr 2025 01:52:34 +0000

April 9 – PepsiCo, who have been a supporter of UEFA Women’s Football since 2019, have renewed their sponsorship until 2030.

The agreement – which will be activated with Pepsi, Lay’s and Gatorade brands – covers the Women’s Champions League from the 2025/26 season, which will be the first season of the new league phase format, until 2029/30. It also covers the Women’s EURO 2029.

As part of the agreement the Pepsi Kick Off Show will come to both the Women’s Champions League final and the Women’s EURO 2029 final.

Keeping it local. Centreville Bank takes naming rights to Rhode Island FC’s new stadium

Paul Nicholson — Wed, 09 Apr 2025 00:29:53 +0000

April 9 – Rhode Island FC, who debuted in the US’s second tier USL Championship in 2024, will open their second season in their new stadium with a new corporate partner, Centreville Bank, who have bought the stadium naming rights.

“This isn’t just a stadium—it’s a symbol of opportunity, teamwork, and the power of community,” saidCentreville Bank President, CEO and Chairman of the Board Harold M. Horvat.

“In partnership with Rhode Island FC,

AC Milan agrees regional betting parternship with Brazil-based Reals

Paul Nicholson — Mon, 07 Apr 2025 01:00:01 +0000

April 7 – AC Milan have announced a new regional partnership with Reals, a leading sports betting and online gaming company in Brazil, as the Rossoneri look to deepen their presence across Latin America. The agreement sees Reals become the Official Regional Betting Partner of the club in the region.

Reals, named ‘Best Sportsbook Operator’ in Brazil by SiGMA World in 2024, is recognised for its innovation, responsible practices, and rising influence within the iGaming sector.

Brentford secure DeterTech as new club partner

Paul Nicholson — Fri, 04 Apr 2025 02:58:42 +0000

April 4 – Premier League Brentford have added a new name to its growing commercial portfolio, announcing a partnership with UK-based security specialists DeterTech as the club’s official site security partner.

The agreement will see DeterTech, known for its forensic marking and crime intelligence solutions, receive in-stadium branding rights at the Gtech Community Stadium on matchdays, alongside the opportunity to run bespoke digital campaigns aimed at Brentford fans. The company will also collaborate with Brentford FC’s Community Sports Trust and gain access to first-team players for branded social media content.

The post Brentford secure DeterTech as new club partner appeared first on Inside World Football.

NWSL-AT&T sponsorship deal ‘invests in future of women’s sports’

Andy Elliott — Thu, 03 Apr 2025 08:09:08 +0000

April 3 – The National Women’s Soccer League (NWSL) continues to go from strength to strength, announcing a multi-year sponsorship deal with communications giant AT&T.

AT&T will now become the league’s official connectivity partner, underscoring the pair’s “commitment to empowering women’s sports, uplifting communities and enhancing fan connectivity through innovative technology and engagement platforms.”

NWSL senior vice president of partnerships Matt Soloff said: “We’re excited to welcome AT&T to the NWSL family.

AS Monaco and VBET agree four-year partnership extension

Andy Elliott — Tue, 01 Apr 2025 09:41:05 +0000

April 1 – AS Monaco and VBET have locked in a long-term partnership extension, securing their collaboration until 2029 in a move that strengthens both brands in the highly competitive sports betting market.

The renewed agreement ensures that VBET, an online gaming operator, remains Monaco’s official sports betting partner for another four seasons. The company’s branding will continue to feature on the front of the club’s shorts in Ligue 1 and during training,

Man City quench Vietnamese thirst with Wake-Up 247 regional deal

Paul Nicholson — Mon, 31 Mar 2025 08:03:35 +0000

March 31 – Manchester City has strengthened its commercial presence in Southeast Asia by securing a new regional partnership with Vietnamese energy drink brand Wake-Up 247. The deal sees Wake-Up 247 become the club’s Official Energy Drinks Partner in Vietnam, reinforcing City’s growing influence in one of football’s fastest-expanding markets.

Wake-Up 247 has been a dominant force in Vietnam’s energy drink sector for over a decade, capitalising on the country’s demand for high-caffeine beverages.

El Mexicano dairy brand targets US-based market with MexTour and MexTour W deal

Paul Nicholson — Fri, 28 Mar 2025 01:11:19 +0000

March 28 – As the Hispanic community continues to grow in the United States, it’s no surprise that the Federacion Mexicana de Futbol (FMF) has teamed up with Soccer United Marketing (SUM) to announce a multiyear partnership with the El Mexicano brand.

The California-based food company is now the official diary sponsor of both the Mexican men’s and women’s national teams in the US.

This collaboration will cover both the MexTour (Men) and MexTour W (women) properties,