DAZN sub-licenses 2025 Club World Cup TV rights to Globo in Brazil
April 24 – Brazilian broadcaster Globo has partnered with streaming platform DAZN to broadcast the inaugural edition of the new Club World Cup.
Football Marketing
Chelsea enter multi-year deal with Ticketmaster as Official Partner
April 24 – Chelsea have announced a new multi-year agreement with Ticketmaster, confirming the global operator as the club’s Official Ticketing Partner.
AS Monaco extend partnership with fashion label Vicomte A.
April 24 – AS Monaco have extended their partnership with French fashion label Vicomte A. until 2027, as the Principality club continues to build one of the most expansive sponsorship rosters in European football.
Paris Saint-Germain extend Visit Rwanda deal while penning new Novotel agreement
April 24 – Paris Saint-Germain, who recently lifted their 13th Ligue 1 title and are enjoying a successful campaign in the UEFA Champions League, have extended a lucrative sponsorship agreement with Visit Rwanda and added Novotel to their commercial portfolio.
Two Circles to pursue sleeve sponsorship deal for WSL
April 24 – Football jerseys represent prime advertising real estate in the sports marketing world, prompting England’s Women’s Professional Leagues Limited (WPLL) to enlist Two Circles, an international sports and entertainment firm, to secure a principal sleeve sponsor for the Women’s Super League (WSL).
Channel 5 agrees DAZN sublicence to offer free-to-air CWC matches
April 24 – FIFA has secured a crucial broadcasting agreement for one of its key TV markets as Channel 5 reached a sublicensing deal with global rights holder DAZN to broadcast the FIFA Club World Cup (CWC) this summer in the United Kingdom.
LA Galaxy looks to the Lakers as stars start to align
April 22 – Two Los Angeles clubs, the National Basketball Association’s (NBA) Los Angeles Lakers and Major League Soccer’s (MLS) LA Galaxy, have paired up to merge football and basketball ahead of the NBA playoffs in a cross-sport collaboration.
Booted or benched? Lineker will still have a cameo role to play
April 22 – BBC host and football legend Gary Lineker is just weeks away from stepping down from Match of the Day (MOTD), after 26 years at the helm of the iconic highlights show. True to form, he’s not leaving quietly.
Dortmund steps up push into Vietnam with Kobler regional renewal
April 23 – Borussia Dortmund have renewed their partnership with Vietnamese firm Kobler through the 2025/26 season, extending a regional agreement that has become central to the Bundesliga club’s Southeast Asia commercial strategy.
Macedonian FA makes room for Hilton sponsorship deal
April 23 – The North Macedonian Football Federation (FFM) has signed a partnership agreement with hotel chain DoubleTree by Hilton.
AC Milan launch junior camps in Central Europe
April 22 – AC Milan have taken another step in their international grassroots strategy with the launch of two Milan Junior Camps in Central Europe this July — in Prague (14–18 July) and Rovinka, Slovakia (21–25 July).
São Paulo end sponsorship deal with Viva Sorte following Superbet conflict
April 22 – Brazilian club São Paulo have announced the termination of their sponsorship agreement with Viva Sorte following a conflict of interest with the club’s title sponsor Superbet.
Adidas releases “La Vida Tropical” F50 boot in ode to Miami
April 22 – While most 37-year-olds are shopping for sensible footwear, Lionel Messi’s feet remain one of the world’s most valuable real estate investments.
BFU to uplift financial literacy of youth players
April 22 – The Bulgarian Football Union (BFU) has signed a tripartite agreement with the Junior Achievement Bulgaria Foundation (JA) and the Association for Production, Storage and Trading of Electricity (APSTE) to increase the financial literacy and entrepreneurial skills of junior and youth national football teams.
MLS bets on Kitman Labs partnership to modernise player development
April 17 – Major League Soccer has deepened its relationship with performance intelligence firm Kitman Labs in a move that could help stitch together a more coherent player development pathway across the United States and Canada — from academy level through to the first team.